Brands Turn to Micro-Blogging.
Interessanter Case, wie Dell über Twitter Leads generierte:
“Dell CMO Mark Jarvis had a challenge for his digital team: Come up with an innovative way to connect with consumers online and sell products - and do it without a budget.
The team turned to the fast-growing micro-blogging platform Twitter, becoming one of the first brands to establish a presence. It started DellOutlet there in 2007 as a way to dispense product offers. Over time, it has incorporated some of the channel’s more social aspects by answering questions. The team has generated more than $500,000 in revenue so far from Twitter leads.
“That’s incremental, but there’s zero marketing cost,” said Jarvis. …”
Den kompletten Artikel gibt’s hier
19.06.2008 von davidTags: blogger, blogging, dell, empfehlungsmarketing, Lead-Generierung, Leads, mediaweek, micro-blogging, twitter, word-of-mouth
Next to twitter, there are microblogs in Chinese, French, Russian, Portuguese, Arabic, Spanish, Czech, Italian, Turkish, German, Polish, Dutch, Romanian, etc., etc.
see http://microblogs.ning.com
jansegers | 19.06.2008 um 22:20 Uhr