US-Blogs haben größere Fangemeinde als MySpace oder Facebook.
Richard Jalichandra, CEO von Technorati, bringt es in einem Interview mit eMarketer auf den Punkt: “Blogs are now mainstream media. We’ve certainly seen that with the number of professional, semiprofessional and passion/enthusiast bloggers who are creating real media experiences. At the same time, you’re also seeing mainstream media come the other direction to add blog [...]
20.10.2008 von david | 0 Kommentar »Brands Turn to Micro-Blogging.
Interessanter Case, wie Dell über Twitter Leads generierte:
“Dell CMO Mark Jarvis had a challenge for his digital team: Come up with an innovative way to connect with consumers online and sell products - and do it without a budget.
The team turned to the fast-growing micro-blogging platform Twitter, becoming one of the first brands to establish [...]
19.06.2008 von david | 1 Kommentar »