word-of-mouth für US-Pharmaprodukte findet offline statt.

Der eMarketer schreibt heute in seinem Newsletter:

“Less than 10% of pharmaceutical-related word-of-mouth in the US takes place online, compared with nearly three-quarters that happens in person, according to a Keller Fay Group report.

“For some brands, it’s important to facilitate talk online, but reaching influencers at events or by providing information they can share offline is [...]